SimplySmarter Marketplace — Solar, Battery, EV, Renewables Start My Journey
Simply Smarter Partner Programme — we don't send leads, we send customers who are ready to buy.
SEE HOW IT WORKS

A smarter route to market for good installers.

In around two minutes, see how Simply Smarter educates and qualifies the customer, establishes a clearer project brief and then connects the right opportunities with vetted partners.

WE DON'T SEND YOU LEADS. WE SEND YOU CUSTOMERS WHO ARE READY TO BUY.
A BETTER WAY TO GROW YOUR BUSINESS

The Simply Smarter Marketplace Process

One clear customer journey from demand generation to a completed installation.

⌕
01

We find the customer

Regional websites, digital marketing and targeted campaigns generate homeowner demand.

🎓
02

We educate & qualify

Homeowners learn about the process, technologies and what information we need.

⌂
03

We design the requirement

We analyse the property, energy use and goals to create the core system specification.

✉
04

You receive the opportunity

Selected vetted partners covering the right area and technology are invited to quote.

▤
05

You price the same core project

Everyone is quoting the same requirement. No more comparing apples with oranges.

⚖
06

The customer chooses

They compare far more than price to choose the best value and partner.

🏆
07

You win the customer

Once successful, they are your customer to survey, supply, install and support.

THE TRUE COST OF WINNING A CUSTOMER

The lead isn’t the cost.
The entire journey to the sale is the cost.

Advertising is only the first line on the bill. Every enquiry that does not buy still consumes sales time, calls, appointments, surveys, design, proposals, revisions, follow-up and management overhead.

The traditional installer sales funnel

You fund every stage — including all the prospects that never become customers.

◎AdvertisePPC, social, lead providers
☎Capture & callQualify every enquiry
⌂AppointmentsTravel, survey, consultation
▤Design & quoteTechnical work and proposals
↻Chase & reviseFollow-up and re-quoting
SIMPLY SMARTER DOES THE EXPENSIVE FRONT END
✉You receive the projectStructured, relevant opportunity
£You price itOne clear core specification
🏆You win & installThen the customer is yours
“Your sales team should spend more time winning customers — and less time trying to find people who might buy.”That is the commercial difference behind the Simply Smarter Marketplace.
WHY THE NUMBERS MATTER

Every lost lead still costs you money.

A cheaper lead is not necessarily a cheaper sale. The metric that matters is the fully-loaded cost of winning a completed customer.

WHAT DOES WINNING A £15,000 SOLAR CUSTOMER REALLY COST YOU?

Traditional customer acquisition has hidden layers.

Marketing gets the enquiry. Your business still has to fund everything required to turn that enquiry into signed work.

◎Advertising & lead purchase☎Sales staff & calls⌂Appointments & surveys▤System design & proposals↻Revisions & follow-up
The question is not “what did the lead cost?” It is “what did the customer who actually signed cost us to win?”

TRADITIONAL WAY

  • Pay before you know whether the lead is genuine
  • Sales team works every enquiry
  • Appointments and surveys before certainty
  • Designs and proposals for prospects who may never buy
  • Revisions, chasing and management time
  • The cost of failed opportunities is carried by you
You fund the whole funnel.
Win or lose.

SIMPLY SMARTER WAY

  • We acquire and educate the homeowner
  • We gather property and requirement information
  • We help establish the right core system
  • Selected vetted partners receive the opportunity
  • You price a structured project
  • The success fee is triggered only when you win
We share the commercial risk.
We earn when you win.
FindWe generate demand through regional acquisition channels.
QualifyCustomers progress through an informed buying journey.
SpecifyPartners price a much clearer, more comparable project.
WinOnce successful, the customer relationship belongs to you.
We are not trying to sell you another lead.
We are trying to remove a large part of your cost of sale.

That is why the Simply Smarter model is designed around completed projects rather than charging installers for every name, click or enquiry.

TRANSPARENT. SIMPLE. FAIR.

Your Partner Economics

Low annual membership. Success fee only when you win. Lower fees as the relationship grows.

1. ANNUAL PARTNER FEE
£99 + VATper year

To join the Simply Smarter Marketplace

2. SUCCESS FEE ONLY WHEN YOU WIN
Under £10,0005%
£10,000 – £20,0007.5%
Over £20,00010%
3. LOYALTY REWARDS – LOWER FEES
10 completed projects/year
Success fees reduce by 25%25%
20+ completed projects/year
Success fees reduce by 50%50%
🤝 You win. No fee until then.
If you don’t win the project, there is no success fee. Our interests are aligned.
You keep 100% of the customer relationship.
WE PROTECT CUSTOMERS. WE PROTECT PARTNERS.

Rigorous Partner Vetting

MCS certification is the start, not the finish. Every partner goes through our wider vetting process.

✓MCS Certification
▦Companies House & Trading History
↗Financial Health
🛡Insurance & Accreditations
★Customer Reviews & Reputation
⌂Installation Experience
♜Warranty Provision
☎Aftercare & Support
LEARN MORE ABOUT OUR VETTING PROCESS →
SCOTLAND FIRST. WALES NEXT. NATIONAL BY DESIGN.

Build Scotland. Roll Out Wales. Then Scale Across England.

Our rollout is deliberately phased. First, we complete the Simply Smarter regional network across Scotland. We then launch the Welsh network across North Wales, Mid Wales, West Wales, Swansea and Cardiff/South Wales, before beginning the planned rollout of 34 geo-targeted domains across England.

1stComplete Scotland
5Welsh Territories Next
34English Geo Markets

Borders Solar & Renewables is the live blueprint. The same local-brand approach rolls across Scotland, then Wales, then England — all feeding one central Simply Smarter marketplace.

PLANNED NATIONAL ROLLOUTScotland → Wales → England.Complete Scotland → launch five Welsh territories → scale through 34 English geo domains.
Simply Smarter rollout strategy showing Scotland first, Wales next and phased expansion across 34 English geo markets
LIVE NOWBorders Solar & Renewables
Phase 1 — Complete ScotlandPhase 2 — WalesPhase 3 — Northern EnglandPhase 4 — Midlands, London & SouthPhase 5 — National Network
01
SCOTLAND — CURRENT ROLLOUTComplete the Scottish regional networkBorders is live. Roll out the local-brand model across Lothians, Fife, Tayside, Clyde, Ayrshire, Highlands, North East and the remaining Scottish coverage areas.
02
WALES — NEXT ROLLOUTLaunch five Welsh territoriesNorth Wales, Mid Wales, West Wales, Swansea and Cardiff/South Wales, using paired local geo domains and the same central marketplace platform.
03
NORTHERN ENGLANDLaunch the first English geo enginesNorth East, Cumbria, Lancashire, Manchester, Liverpool and Yorkshire form the first English expansion wave.
04
MIDLANDS → LONDON & SOUTHScale market by marketContinue through the Midlands and East, then London, the South East and finally the South West.
05
NATIONAL NETWORKScotland + Wales + 34 English geo domainsLocal customer-facing brands feeding qualified demand into one central Simply Smarter marketplace and vetted installer network.
SCOTLAND FIRST • WALES NEXTProve it locally. Scale it regionally. Then build the national marketplace.
LIVE CUSTOMER-FACING BLUEPRINTBorders Solar & RenewablesOur live Borders site demonstrates the regional customer journey that will be replicated across Scotland, Wales and England.VIEW BORDERSOLARANDRENEWABLES.CO.UK →
GROW WITH THE MARKET

Multiple Technologies. More Opportunities.

▦SOLAR PVHigh demand. Strong growth.ESTABLISHED CORE
🔋BATTERY STORAGERising demand. Great margins.LAUNCHING NOW
⚡EV CHARGINGEssential add-on. More opportunities.IN PARTNER NETWORK
◉HEAT PUMPSThe next wave. Huge potential.COMING SOON
FOUNDING
PARTNER
PROGRAMME

We’re building our first network of quality installation partners now.

Join the Simply Smarter Partner Network and get a better way to grow your business with customers who are ready to buy and projects you can win.

£99 + VAT per year to joinOnly pay when you winLower fees as you grow togetherNo obligation to quote every projectYou keep the customer
APPLY TO BECOME A PARTNER →VIEW PARTNER VETTING
BUILDING THE UK’S INDEPENDENT HOME-ENERGY MARKETPLACE

Simply Smarter is raising £2 million to scale.

Scotland first. Wales next. Then 34 geo-targeted English markets. One technology platform connecting purchase-ready homeowners with rigorously vetted renewable-energy partners.

£2m Seed raise18–24 Month runway target34 English geo markets planned
VIEW INVESTMENT OPPORTUNITY →OPEN BUSINESS PLAN